Search Engine Optimisation
Ask yourself this; in the last 2 months, privately or professionally, to research a product or service that you are interested in buying, have you:- answered a direct mail advertisement (3% of those asked answered yes)
- gone to mainstream media (magazine, radio, television etc) (22% of those asked answered yes)
- looked at print Yellow Pages? (3% of those asked answered yes)
- gone to Google or another search engine? (100% of those asked answered yes. YES 100%!)
- tapped your online social networks and received a website address that you have visited (80% od those asked answered yes)*
*Social media is fast catching up. To view our social media services click here
Optimisation Will Help You Generate More Business Online
Need more compelling reasons to conduct a Search Engine Optimization(SEO) project and to get your business ranking on the top of Google searches?- 93% of users worldwide use search engines to find websites (Forrester Research).
- More than 92% of searchers never search for brand names (DoubleClick).
- 85-90% of Google users don’t look past the first page of results.
- 87% of people who are ready to buy use the normal (‘natural’ or ‘organic’) results, not the sponsored/paid listings.
- 73% of global chief executives (CEOs, CIO's, etc.), say that they prefer to find out about new products online.
- 100% of customers see the first, second and third results in an organic search. Whereas only 50% see the first result in the sponsored listings (PPC/paid ads). And only 40% see the second paid result, and 30% see the third.
How We Can Optimise Your Business Online
We don’t make false promises about getting you a number one ranking for all your chosen keywords within a few weeks. In fact no one can honestly promise to do this. However what we can do is:- Ensure your website promotes the value you offer to customers.
- Analyse your site to see how you are competing against industry leaders and your key competitors.
- Optimise your website for the keywords that customers will use to find you.
- Drive more qualified targeted traffic to your site.
- Increase the conversion rate from visitor to prospect, and from prospect to customer.
- Ensure your website delivers more revenue to the business.
Getting Started - Our SEO Offer
We work with new SEO clients as follows:- Conduct a discovery interview where we will speak with you to familiarise ourselves with your business model, target audience, and business goals and objectives.
- Analyse 3 important landing pages from your site against your 5 chosen keywords or phrases.
- Provide a summary report of how your site currently compares against your top 5 competitors for the chosen keywords or phrases.
- Provide key recommendations and a step by step plan for improving your current search engine ranking and for driving more targeted traffic to your website.**
- Analyse your site on a monthly basis (for three months) to monitor improvements and to suggest further refinements that will improve your ranking.
Contact Us To Discuss Pricing For Your Website
Bua Consulting – Our Search Engine Optimisation Practice
Sohal Khatwani leads Bua Consulting’s Search Engine Optimization (SEO) practice. Sohal is one of only four certified Bruce Clay, practitioners in Australia. (Bruce Clay is arguably the global leader in search engine optimization certification worldwide). Together with our understanding of online business strategy and web marketing we can provide the analysis, insights and recommendations that ensure your online presence delivers a greater return on investment.**In some cases we can also assist with implementation. However our preferred method is to empower you with the knowledge and tools to manage your own improvements. Alternatively, we can help you outsource the SEO implementation to a low cost provider.