The December 2008 edition of the Harvard Business Review leads with an article  on Business Models entitled:

"Reinventing Your Business Model"

The article argues that:

• Breakthrough, game-changing products rarely emerge from established businesses
• That radically new products need a new business model
• You can transcend the problem if you can:
  • Understand your existing model at a granular level, so that you are in a position to reinvent it.
  • Come up with a great way to help people get an important job done.

The article uses examples from Tata Group, Apple, Hilti and Dow Corning.

From the point of view of technology and emerging technology the last paragraph makesinteresting reading with which Bua concurs.

"Bob Higgins, the founder and general partner of Highland Capital Partners, has seen his share of venture success and failure in his 20 years in the industry. He sums up the importance and power of business model innovation this way: 'I think historically where we (venture capitalists) fail is when we back technology. Where we succeed is when we back new business models.' "

Watch an interview with Clayton Christensen (Harvard Business School professor) at the link below

http://video.hbsp.com/?plid=1075481&showID=1075480