IT Strategy and Emerging Technology
Blog with thoughts, links and articles on Emerging Web Technologies, and emerging uses for these technologies
Government 2.0 - Open 311 initiative from San Francisco
In my opinion this video and the speakers provide a vision for where government is going online and back it up with some great concrete examples.
Attend Sapphire Online
Whether you are a large scale company or a medium sized or small organisation, whether you use SAP or not, there are lessons to be learnt from implementations made by other organisations. The same issues must be worked through:
- Change Management
- Strategic Planning
- Alignment of the Business and IT
- Moving from Silos of data to a single source of truth
- How to embrace web services and much more...
It is a great way to learn how other organisations address these issues.
This year you can attend Sapphire online by registering at http://www.sapphirenow.com/
Gartner: By 2012, 20 percent of businesses will own no IT assets
http://www.gartner.com/it/page.jsp?id=1278413
The key predictions are as follows:
- By 2012, 20 percent of businesses will own no IT assets.
- By 2012, India-centric IT services companies will represent 20 percent of the leading cloud aggregators in the market (through cloud service offerings
- By 2012, Facebook will become the hub for social network integration and Web socialization
- By 2014, most IT business cases will include carbon remediation costs.
- In 2012, 60 percent of a new PC's total life greenhouse gas emissions will have occurred before the user first turns the machine on
- Internet marketing will be regulated by 2015, controlling more than $250 billion in Internet marketing spending worldwide.
- By 2014, over 3 billion of the world's adult population will be able to transact electronically via mobile or Internet technology.
- By 2015, context will be as influential to mobile consumer services and relationships as search engines are to the Web.
- By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.
Top 10 Strategic Technologies For 2010
http://www.gartner.com/it/page.jsp?id=1210613
Unsurprisingly Cloud Computing and Predictive Analytics top the list. CIO's should be factoring these technologies and some of the other on the list into their strategic plans for 2010.
Below is an excerpt from the list:
"Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt.
These technologies impact the organization's long-term plans, programs and initiatives. They may be strategic because they have matured to broad market use or because they enable strategic advantage from early adoption.
“Companies should factor the top 10 technologies into their strategic planning process by asking key questions and making deliberate decisions about them during the next two years,” said David Cearley, vice president and distinguished analyst at Gartner. “However, this does not necessarily mean adoption and investment in all of the technologies. They should determine which technologies will help and transform their individual business initiatives.”
The top 10 strategic technologies for 2010 include:
Cloud Computing. Cloud computing is a style of computing that characterizes a model in which providers deliver a variety of IT-enabled capabilities to consumers. Cloud-based services can be exploited in a variety of ways to develop an application or a solution. Using cloud resources does not eliminate the costs of IT solutions, but does re-arrange some and reduce others. In addition, consuming cloud services enterprises will increasingly act as cloud providers and deliver application, information or business process services to customers and business partners.
Advanced Analytics. Optimization and simulation is using analytical tools and models to maximize business process and decision effectiveness by examining alternative outcomes and scenarios, before, during and after process implementation and execution. This can be viewed as a third step in supporting operational business decisions. Fixed rules and prepared policies gave way to more informed decisions powered by the right information delivered at the right time, whether through customer relationship management (CRM) or enterprise resource planning (ERP) or other applications. The new step is to provide simulation, prediction, optimization and other analytics, not simply information, to empower even more decision flexibility at the time and place of every business process action. The new step looks into the future, predicting what can or will happen.
Client Computing. Virtualization is bringing new ways of packaging client computing applications and capabilities. As a result, the choice of a particular PC hardware platform, and eventually the OS platform, becomes less critical. Enterprises should proactively build a five to eight year strategic client computing roadmap outlining an approach to device standards, ownership and support; operating system and application selection, deployment and update; and management and security plans to manage diversity.
IT for Green. IT can enable many green initiatives. The use of IT, particularly among the white collar staff, can greatly enhance an enterprise’s green credentials. Common green initiatives include the use of e-documents, reducing travel and teleworking. IT can also provide the analytic tools that others in the enterprise may use to reduce energy consumption in the transportation of goods or other carbon management activities.
Reshaping the Data Center. In the past, design principles for data centers were simple: Figure out what you have, estimate growth for 15 to 20 years, then build to suit. Newly-built data centers often opened with huge areas of white floor space, fully powered and backed by a uninterruptible power supply (UPS), water-and air-cooled and mostly empty. However, costs are actually lower if enterprises adopt a pod-based approach to data center construction and expansion. If 9,000 square feet is expected to be needed during the life of a data center, then design the site to support it, but only build what’s needed for five to seven years. Cutting operating expenses, which are a nontrivial part of the overall IT spend for most clients, frees up money to apply to other projects or investments either in IT or in the business itself.
Social Computing. Workers do not want two distinct environments to support their work – one for their own work products (whether personal or group) and another for accessing “external” information. Enterprises must focus both on use of social software and social media in the enterprise and participation and integration with externally facing enterprise-sponsored and public communities. Do not ignore the role of the social profile to bring communities together.
Security – Activity Monitoring. Traditionally, security has focused on putting up a perimeter fence to keep others out, but it has evolved to monitoring activities and identifying patterns that would have been missed before. Information security professionals face the challenge of detecting malicious activity in a constant stream of discrete events that are usually associated with an authorized user and are generated from multiple network, system and application sources. At the same time, security departments are facing increasing demands for ever-greater log analysis and reporting to support audit requirements. A variety of complimentary (and sometimes overlapping) monitoring and analysis tools help enterprises better detect and investigate suspicious activity – often with real-time alerting or transaction intervention. By understanding the strengths and weaknesses of these tools, enterprises can better understand how to use them to defend the enterprise and meet audit requirements.
Flash Memory. Flash memory is not new, but it is moving up to a new tier in the storage echelon. Flash memory is a semiconductor memory device, familiar from its use in USB memory sticks and digital camera cards. It is much faster than rotating disk, but considerably more expensive, however this differential is shrinking. At the rate of price declines, the technology will enjoy more than a 100 percent compound annual growth rate during the new few years and become strategic in many IT areas including consumer devices, entertainment equipment and other embedded IT systems. In addition, it offers a new layer of the storage hierarchy in servers and client computers that has key advantages including space, heat, performance and ruggedness.
Virtualization for Availability. Virtualization has been on the list of top strategic technologies in previous years. It is on the list this year because Gartner emphases new elements such as live migration for availability that have longer term implications. Live migration is the movement of a running virtual machine (VM), while its operating system and other software continue to execute as if they remained on the original physical server. This takes place by replicating the state of physical memory between the source and destination VMs, then, at some instant in time, one instruction finishes execution on the source machine and the next instruction begins on the destination machine.
However, if replication of memory continues indefinitely, but execution of instructions remains on the source VM, and then the source VM fails the next instruction would now place on the destination machine. If the destination VM were to fail, just pick a new destination to start the indefinite migration, thus making very high availability possible.
The key value proposition is to displace a variety of separate mechanisms with a single “dial” that can be set to any level of availability from baseline to fault tolerance, all using a common mechanism and permitting the settings to be changed rapidly as needed. Expensive high-reliability hardware, with fail-over cluster software and perhaps even fault-tolerant hardware could be dispensed with, but still meet availability needs. This is key to cutting costs, lowering complexity, as well as increasing agility as needs shift.
Mobile Applications. By year-end 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the Web. There are already many thousands of applications for platforms such as the Apple iPhone, in spite of the limited market and need for unique coding. It may take a newer version that is designed to flexibly operate on both full PC and miniature systems, but if the operating system interface and processor architecture were identical, that enabling factor would create a huge turn upwards in mobile application availability.
“This list should be used as a starting point and companies should adjust their list based on their industry, unique business needs and technology adoption mode,” said Carl Claunch, vice president and distinguished analyst at Gartner. “When determining what may be right for each company, the decision may not have anything to do with a particular technology. In other cases, it will be to continue investing in the technology at the current rate. In still other cases, the decision may be to test/pilot or more aggressively adopt/deploy the technology.”
Cloud computing and standards for moving data
http://www.economist.com/opinion/displaystory.cfm?story_id=13740181
Unlocking the cloud
May 28th 2009
From The Economist print edition
Open-source software has won the argument. Now a new threat to openness looms
“FIRST they ignore you, then they laugh at you, then they fight you, then you win.” Mahatma Gandhi probably never said these words, despite claims to the contrary, but they perfectly describe the progress of open-source software over the past 15 years or so. Such software, the underlying recipe for which is created by volunteers and distributed free online, was initially dismissed as the plaything of nerdy hobbyists. Big software firms derided the idea that anyone would put their trust in free software written by mysterious online collectives. Was it really secure? Whom would you call if it went wrong?
At the time, selling software to large companies was sometimes likened to drug dealing, because once a firm installed a piece of software, it had to pay a stream of licence fees for upgrades, security patches and technical support. Switching to a rival product was difficult and expensive. But with open-source software there was much less of a lock-in. There are no licence fees, and the file formats and data structures are open. Open-source software gained ground during the dotcom boom and even more so afterwards, as a way to cut costs.
Microsoft, the world’s biggest software company, went from laughing at the idea to fighting it, giving warning that there might be legal risks associated with using open-source software and even calling it a “cancer” that threatened to harm the industry. Yet the popularity of open-source programs such as the Linux operating system continued to grow. The fact that Google, the industry’s new giant, sits on a foundation of open-source code buried the idea that it was not powerful or reliable enough for heavy-duty use. One by one the industry’s giants embraced open source. Even Microsoft admits that drawing on the expertise of internet users to scrutinise and improve software has its merits, at least in some cases.
The argument has been won. It is now generally accepted that the future will involve a blend of both proprietary and open-source software. Traditional software companies have opened up some of their products, and many open-source companies have adopted a hybrid model in which they give away a basic version of their product and make money by selling proprietary add-ons (see article). The rise of software based on open, internet-based standards means worries about lock-in have become much less of a problem.
Clouding the picture
But now there is the danger of a new form of lock-in. “Cloud computing”—the delivery of computer services from vast warehouses of shared machines—enables companies and individuals to cut costs by handing over the running of their e-mail, customer databases or accounting software to someone else, and then accessing it over the internet. There are many advantages to this approach for both customers (lower cost, less complexity) and service providers (economies of scale). But customers risk losing control once again, in particular over their data, as they migrate into the cloud. Moving from one service provider to another could be even more difficult than switching between software packages in the old days. For a foretaste of this problem, try moving your MySpace profile to Facebook without manually retyping everything.
The obvious answer is to establish agreed standards for moving data between clouds. An industry effort to this effect kicked off in March. But cloud computing is still in its infancy, and setting standards too early could hamper innovation. So buyers of cloud-computing services must take account of the dangers of lock-in, and favour service providers who allow them to move data in and out of their systems without too much hassle. This will push providers to compete on openness from the outset—and ensure that the lessons from the success of open-source software are not lost in the clouds.
Open Source and Cloud Computing
http://www.economist.com/business/displaystory.cfm?story_id=13743278Open-source software in the recession
Born free
May 28th 2009
From The Economist print edition
Open-source software firms are flourishing, but are also becoming less distinctive
MANY technology firms are floundering amid the recession. But many of the ones that offer services tied to open-source software—free programs written by volunteers who collaborate online—are boasting double-digit growth. Sales at Red Hat, the world’s biggest independent open-source firm with annual revenues of $653m, grew by 18% year-on-year in the first quarter. More and more firms, particularly in Europe, seem prepared to embrace open source (see chart). “Budgets are tight and we think that is good for open source,” said Jim Whitehurst, Red Hat’s boss, when announcing the results.
Indeed, open source is so widely accepted that traditional software firms are beginning to dabble in it, while some open-source firms are starting to sell proprietary add-ons to open-source programs instead of charging to provide support to firms using open-source software. If current trends hold, traditional software firms and their open-source rivals will soon be hard to tell apart. “A new pragmatism is rising,” says Matt Asay, an open-source advocate and an executive at Alfresco, which makes open-source software that helps firms manage digital content.
The “free and open-source software” movement, as it is officially called, has come a long way from its anti-establishment origins. Pioneers such as Richard Stallman did not want users to be locked into monolithic products, but to be able to change programs in whatever way they wanted, and to share their modifications.
For years, this software commons was no more than an obscure sideshow. But then the internet provided volunteer programmers with a way to co-operate cheaply. IBM and Oracle, two industry giants, threw their weight behind the Linux operating system, in part to weaken their rival Microsoft. After the dotcom bubble burst in 2001, many firms turned to Linux and other open-source software to save money.
Cost is once again the main reason why companies are turning to open source, says Jeffrey Hammond of Forrester Research, a consultancy. Its success is no longer limited to basic software, such as Linux or Apache, a program that powers web servers. Open-source firms are flourishing in databases (Ingres, for instance), business intelligence (JasperSoft), customer-relationship management and other business applications (SugarCRM, Alfresco). In addition, open-source firms have started to move into new markets without proprietary rivals. For instance, a company called Cloudera distributes a version of Hadoop, a program which helps firms process and analyse the unprecedented volumes of data generated by large websites.
But cost is not the only reason for open source’s growing popularity. Many firms now know that it offers more flexibility than proprietary programs, the licences for which often include restrictions on how they can be used, explains Matthew Aslett, of the 451 Group, a market-research firm. And companies no longer perceive free software as riskier, he adds. Getting sued for running programs that inadvertently violate somebody else’s intellectual property, for instance, has proven not to be as big an issue as once feared. Most open-source firms indemnify their customers against such lawsuits in any case.
All this has led many companies to develop a much more pragmatic approach to open-source software. In the late 1990s installing Linux was often something of a gesture of defiance against Microsoft’s domination of the software industry. Today decisions are more rational. The key question is whether the savings in licensing fees for proprietary products outweigh the additional costs in manpower to integrate and operate the free alternative. “Open-source software has become a means to an end,” says Forrester’s Mr Hammond. “Most firms don’t really care that it is libre, as in freedom, but that it is gratis, as in beer.”
Open-source firms themselves have also become increasingly pragmatic. Red Hat and Novell, its main rival, still make money by giving away Linux and charging for support: customers sign up for a subscription that gives them the right to all the updates and someone to call if something goes wrong. Yet recent years have seen a flowering of different business models. A popular approach is to sell proprietary extensions to an open-source core. “The support model does not scale well,” Mr Aslett explains. It does not generate the returns expected by venture capitalists, who invested more than $3 billion in 163 open-source firms between 1997 and 2008, according to a study by the 451 Group.
Conversely, having realised that they can economise on resources and garner good ideas, proprietary software firms are increasingly taking a liking to open-source programs, albeit mostly at the edges of their offerings. IBM has sprinkled open-source software throughout its product line and is rumoured to be interested in buying Red Hat. If Oracle’s acquisition of Sun Microsystems goes through, it will have an even bigger open-source portfolio including MySQL, a popular program for databases. Even Microsoft now carefully embraces what its managers once described as a “cancer”.
Cloud computing—the delivery of processing power over the internet from vast warehouses of shared machines—will further blur the lines between proprietary and open-source software. Most of the firms peddling this model, such as Amazon and Google, use open-source software, since having to pay licensing fees would make the business unprofitable. But their services also rely on code developed in-house, which is not given away free. Microsoft, meanwhile, is building a huge cloud using its own software. If computing becomes a service delivered over the internet, it will hardly matter how the underlying software is developed.
Does this mean that the quest for openness in software is obsolete? On the contrary. If they are not careful, companies and consumers could get locked into a cloud even more tightly than into a piece of software. This is because data residing in the cloud can be hard to move to another service. “If you have a gigabyte somewhere, it develops a certain inertia,” says Mike Olson, the boss of Cloudera, which recently found it could not switch from a poor storage service because there was no way to move the data.
This sort of problem has spawned an open-data movement. In March a group of technology firms led by IBM published an “Open Cloud Manifesto” that has since received the support of more than 150 companies and organisations. It is only a beginning, but perhaps this time around the industry will not have to go through a long proprietary period before rediscovering the virtues of openness.
Web 2.0: A definition
http://radar.oreilly.com/archives/2006/12/web-20-compact-definition-tryi.html
Web 2.0 Compact Definition: Trying Again
A commenter on one of my previous posts about Web 2.0 wrote:
Why is everyone referencing O’Reilly regarding the correct definition of Web 2.0. I never could get my head around this. I personally think that his definition of Web 2.0, isn't actually definition. He basically came up with some analogies which people later used to define what ‘they’ thought Web 2.0 was. If O’Reilly actually defined it, would there be so much debate?
I replied, and thought that my reply might be worth publishing more widely than just in the comments. So here is a new attempt at a brief definition:
Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them. (This is what I've elsewhere called "harnessing collective intelligence.")
(Eric Schmidt has an even briefer formulation of this rule: "Don't fight the internet." That's actually a wonderful way to think about it. Think deeply about the way the internet works, and build systems and applications that use it more richly, freed from the constraints of PC-era thinking, and you're well on your way. Ironically, Tim Berners-Lee's original Web 1.0 is one of the most "Web 2.0" systems out there -- it completely harnesses the power of user contribution, collective intelligence, and network effects. It was Web 1.5, the dotcom bubble, in which people tried to make the web into something else, that fought the internet, and lost.)
Other rules (which mostly fall out of this one) include:
- Don't treat software as an artifact, but as a process of engagement with your users. ("The perpetual beta")
- Open your data and services for re-use by others, and re-use the data and services of others whenever possible. ("Small pieces loosely joined")
- Don't think of applications that reside on either client or server, but build applications that reside in the space between devices. ("Software above the level of a single device")
- Remember that in a network environment, open APIs and standard protocols win, but this doesn't mean that the idea of competitive advantage goes away. (Clayton Christensen: "The law of conservation of attractive profits")
- Chief among the future sources of lock in and competitive advantage will be data, whether through increasing returns from user-generated data (eBay, Amazon reviews, audioscrobbler info in last.fm, email/IM/phone traffic data as soon as someone who owns a lot of that data figures out that's how to use it to enable social networking apps, GPS and other location data), through owning a namespace (Gracenote/CDDB, Network Solutions), or through proprietary file formats (Microsoft Office, iTunes). ("Data is the Intel Inside")
(I'll note that the process of getting advantage from data isn't necessary a case of companies being "evil." It's a natural outcome of network effects applied to user contribution. Being first or best, you will attract the most users, and if your application truly harnesses network effects to get better the more people use it, you will eventually build barriers to entry based purely on the difficulty of building another such database from the ground up when there's already so much value somewhere else. (This is why no one has yet succeeded in displacing eBay. Once someone is at critical mass, it's really hard to get people to try something else, even if the software is better.) The question of "don't be evil" will come up when it's clear that someone who has amassed this kind of market position has to decide what to do with it, and whether or not they stay open at that point.)
"Defining" a business model transition is always hard. We had a "personal computer" era long before the business rules were clear. A deeper understanding of the new rules of business in the PC era, and a ruthless application of them before anyone else understood them as well, is what made Microsoft the king of the hill in that era.
A lot of what I'm trying to do with my thinking on Web 2.0 is to make the rules apparent to everyone, so that the industry isn't blindsided. Perhaps a hopeless effort, but I've gotten some traction...
The Top Ten Strategic Technologies for 2009
The top ten strategic technologies for 2009 as identified by Gartner.
http://www.gartner.com/it/page.jsp?id=777212
“Strategic technologies affect, run, grow and transform the business initiatives of an organization,” said David Cearley, vice president and distinguished analyst at Gartner. “Companies should look at these 10 opportunities and evaluate where these technologies can add value to their business services and solutions, as well as develop a process for detecting and evaluating the business value of new technologies as they enter the market.”
The top 10 strategic technologies for 2009 include:
Virtualization. Much of the current buzz is focused on server virtualization, but virtualization in storage and client devices is also moving rapidly. Virtualization to eliminate duplicate copies of data on the real storage devices while maintaining the illusion to the accessing systems that the files are as originally stored (data deduplication) can significantly decrease the cost of storage devices and media to hold information. Hosted virtual images deliver a near-identical result to blade-based PCs. But, instead of the motherboard function being located in the data center as hardware, it is located there as a virtual machine bubble. However, despite ambitious deployment plans from many organizations, deployments of hosted virtual desktop capabilities will be adopted by fewer than 40 percent of target users by 2010.
Cloud Computing. Cloud computing is a style of computing that characterizes a model in which providers deliver a variety of IT-enabled capabilities to consumers. They key characteristics of cloud computing are 1) delivery of capabilities “as a service,” 2) delivery of services in a highly scalable and elastic fashion, 3) using Internet technologies and techniques to develop and deliver the services, and 4) designing for delivery to external customers. Although cost is a potential benefit for small companies, the biggest benefits are the built-in elasticity and scalability, which not only reduce barriers to entry, but also enable these companies to grow quickly. As certain IT functions are industrializing and becoming less customized, there are more possibilities for larger organizations to benefit from cloud computing.
Servers — Beyond Blades. Servers are evolving beyond the blade server stage that exists today. This evolution will simplify the provisioning of capacity to meet growing needs. The organization tracks the various resource types, for example, memory, separately and replenishes only the type that is in short supply. This eliminates the need to pay for all three resource types to upgrade capacity. It also simplifies the inventory of systems, eliminating the need to track and purchase various sizes and configurations. The result will be higher utilization because of lessened “waste” of resources that are in the wrong configuration or that come along with the needed processors and memory in a fixed bundle.
Web-Oriented Architectures. The Internet is arguably the best example of an agile, interoperable and scalable service-oriented environment in existence. This level of flexibility is achieved because of key design principles inherent in the Internet/Web approach, as well as the emergence of Web-centric technologies and standards that promote these principles. The use of Web-centric models to build global-class solutions cannot address the full breadth of enterprise computing needs. However, Gartner expects that continued evolution of the Web-centric approach will enable its use in an ever-broadening set of enterprise solutions during the next five years.
EnterpriseMashups. Enterprises are now investigating taking mashups from cool Web hobby to enterprise-class systems to augment their models for delivering and managing applications. Through 2010, the enterprise mashup product environment will experience significant flux and consolidation, and application architects and IT leaders should investigate this growing space for the significant and transformational potential it may offer their enterprises.
Specialized Systems. Appliances have been used to accomplish IT purposes, but only with a few classes of function have appliances prevailed. Heterogeneous systems are an emerging trend in high-performance computing to address the requirements of the most demanding workloads, and this approach will eventually reach the general-purpose computing market. Heterogeneous systems are also specialized systems with the same single-purpose imitations of appliances, but the heterogeneous system is a server system into which the owner installs software to accomplish its function.
Social Software and Social Networking. Social software includes a broad range of technologies, such as social networking, social collaboration, social media and social validation. Organizations should consider adding a social dimension to a conventional Web site or application and should adopt a social platform sooner, rather than later, because the greatest risk lies in failure to engage and thereby, being left mute in a dialogue where your voice must be heard.
Unified Communications. During the next five years, the number of different communications vendors with which a typical organization works with will be reduced by at least 50 percent. This change is driven by increases in the capability of application servers and the general shift of communications applications to common off-the-shelf server and operating systems. As this occurs, formerly distinct markets, each with distinct vendors, converge, resulting in massive consolidation in the communications industry. Organizations must build careful, detailed plans for when each category of communications function is replaced or converged, coupling this step with the prior completion of appropriate administrative team convergence.
Business Intelligence. Business Intelligence (BI), the top technology priority in Gartner’s 2008 CIO survey, can have a direct positive impact on a company’s business performance, dramatically improving its ability to accomplish its mission by making smarter decisions at every level of the business from corporate strategy to operational processes. BI is particularly strategic because it is directed toward business managers and knowledge workers who make up the pool of thinkers and decision makers that are tasked with running, growing and transforming the business. Tools that let these users make faster, better and more-informed decisions are particularly valuable in a difficult business environment.
Green IT. Shifting to more efficient products and approaches can allow for more equipment to fit within an energy footprint, or to fit into a previously filled center. Regulations are multiplying and have the potential to seriously constrain companies in building data centers, as the effect of power grids, carbon emissions from increased use and other environmental impacts are under scrutiny. Organizations should consider regulations and have alternative plans for data center and capacity growth.
“A strategic technology may be an existing technology that has matured and/or become suitable for a wider range of uses,” said Carl Claunch, vice president and distinguished analyst at Gartner. “It may also be an emerging technology that offers an opportunity for strategic business advantage for early adopters or with potential for significant market disruption in the next five years. Companies should evaluate these technologies and adjust based on their industry need, unique business needs, technology adoption model and other factors.”
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