The New Rules of Marketing and PR keynote presentation and Q&A session delivered by David Meerman Scott at the Business Marketing Association 2009 national “Unlearn” conference.

Thanks to Heidi Cool for directing me to this via LinkedinAnswers. And thanks to David for a great presentation!

Scott spoke June 10, 2009 at the sold-out conference held in Chicago’s Drake Hotel. Since the BMA is a business-to-business organization, Scott’s keynote is tailored to a B-to-B audience. Scott argues that when others spread your ideas and tell your stories online, buyers are eager to do business with you and all kinds of doors begin to open.

David Meerman Scott keynote at BMA 2009 national conference from David Meerman Scott on Vimeo.