Search Engine Optimisation: Why you should optimise

Fergal Coleman - Monday, May 31, 2010

Ask yourself this; in the last 2 months, privately or professionally, to research a product or service that you are interested in buying, have you:

answered a direct mail advertisement (3% of those asked answered yes)
gone to mainstream media (magazine, radio, television etc) (22% of those asked answered yes)
looked at print Yellow Pages? (3% of those asked answered yes)
gone to Google or another search engine? (100% of those asked answered yes. YES 100%!)
tapped your online social networks and received a website address that you have visited (80% od those asked answered yes)

Search Engines are clearly the primary means of getting found by potential customers.* And 85-90% of search engine visitors don't look past the first page of results. Isn’t it time you stopped reverting to the old traditional methods and seriously engage with a medium that delivers results?

*Social media is fast catching up. To read about social media click here

Optimisation Will Help You Generate More Business Online

Need more compelling reasons to conduct a Search Engine Optimization(SEO) project and to get your business ranking on the top of Google searches?

93% of users worldwide use search engines to find websites (Forrester Research).
More than 92% of searchers never search for brand names (DoubleClick).
85-90% of Google users don’t look past the first page of results.
87% of people who are ready to buy use the normal (‘natural’ or ‘organic’) results, not the sponsored/paid listings.
73% of global chief executives (CEOs, CIO's, etc.), say that they prefer to find out about new products online.
100% of customers see the first, second and third results in an organic search. Whereas only 50% see the first result in the sponsored listings (PPC/paid ads). And only 40% see the second paid result, and 30% see the third.

So what are you waiting for??!

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Comments

Rob commented on 18-Jun-2011 12:38 AM

There are so many sites pushing the benefits of SEO and many present the way to mark up web pages but I know that there are more methods than that. What techniques have you employed to rank sites better on Google?

Sohal Khatwani commented on 18-Jun-2011 03:59 PM

Hi Rob, As a business we use our proprietary methodology and processes to ensure that sites rank higher in the targeted search engines. Our various checklists derived through practice and testing allows us to look at a website and identify what factors
would assist in ranking it higher in Google. On that note, rather than simply ranking higher in Google we really focus on the ROI for a business as that is exactly what SEO is about - more business via the web. Our goal as an organization is to understand
our clients business and make suggestions based on our understanding of what methods would be the most successful in their online marketing campaign. Rob, if you would like you can download our Keyword Efficiency Index Spreadsheet Tool - which is one of the
many tools we use at the start of an SEO project. Just type Keyword Efficiency Index Spreadsheet in our search box and you will get a link to download it.

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