This was reported on in detail in Economist 30 January 2010.
For an interview with the Economist reporter Martin Giles click below.
Online Business Advice
Australians Spend Most Time On Social Networking
Fergal Coleman - Monday, February 08, 2010
According to research done by Nielsen in October 2009, Australians spend the most time on social networks.
This was reported on in detail in Economist 30 January 2010.
For an interview with the Economist reporter Martin Giles click below.
This was reported on in detail in Economist 30 January 2010.
For an interview with the Economist reporter Martin Giles click below.
The Social Technographics Ladder
Fergal Coleman - Tuesday, September 01, 2009
In their 2008 book, Groundswell (Harvard Business Press), Charlene Li and Josh Bernoff classify online consumers and their engagement with social media. This is a useful tool when considering the use of social media with your customers.
The Social Technographics Ladder
1. Creators - publish a blog , web pages, upload videos, music and articles they have created.
2. Critics - post ratings/reviews of extra services, comments on other blogs, contribute to forums and wikis.
3. Collectors - Use rss feeds, add tags to pages and photos, vote for websites.
4. Joiners - maintain profile on social networks, visit social networking sites.
6. Spectators - read blogs, watch other user videos, listen to podcasts, read online forums, read ratings and reviews.
7. Inactives - don't get involved in social media activity at all.
How would you classify your customers/clients?
The Social Technographics Ladder
1. Creators - publish a blog , web pages, upload videos, music and articles they have created.
2. Critics - post ratings/reviews of extra services, comments on other blogs, contribute to forums and wikis.
3. Collectors - Use rss feeds, add tags to pages and photos, vote for websites.
4. Joiners - maintain profile on social networks, visit social networking sites.
6. Spectators - read blogs, watch other user videos, listen to podcasts, read online forums, read ratings and reviews.
7. Inactives - don't get involved in social media activity at all.
How would you classify your customers/clients?
1
Recent Posts
- Socialnomics Video (updated) - Interesting stats an updated version of the well-known video
- Search Engine Optimisation: Why you should optimise
- B2B - New Rules of Marketing - Keynote address
- Advice From Social Media Practitioners
- Online Business Video - Introduction to Bua's Philisophy and Approach
- Online Business: Basic Business Rules Still Apply
- Social Influence Marketing
- Australians Spend Most Time On Social Networking
- How independent film makers can use the internet to engage fans, create hype and awareness
- Online Businesses v. Bricks and Mortar
Tags
video Barack Obama credit crisis, social networking video stockphotographs movies spectators blended learning Strategy 301 redirect internet Value Chain usability social software social influence marketing critics travel less mobile elearning IT Matrix business improvement innovation technorati web forms business models online backup SOA competitive forces multimedia virtual meetings skype culture enterprise web 2.0 tools Online Collaboration Cloud computing online presentations tech support social technographics ladder office Twitter: A web conferencing photos ecommerce analytics, business intelligence, data, information, Software As A Service creators Service Oriented Architecture change management lovely charts data business catalyst Community, Web Community customer service online storage Facebook adobe twitter the social technographics ladder social media collectors film-making Digital Media web 2.0 emerging technology technology mind mapping Politics Online Business, Clicks and Mortar: business system Cloud business online advertising joiners workflows, web 2.0, mindshop cloud computing online marketing e-learning digital landscapes clients share screen managing the digital enterprise socialnomics learnhun, blackboard, blogs inactives google SEO operating systems search engine optimisation Google e-commerce business model business models
- 301 redirect (1)
- blended learning (1)
- business models (7)
- cloud computing (4)
- Community, Web Community (7)
- competitive forces (1)
- data (1)
- e-learning (1)
- google (2)
- internet (13)
- managing the digital enterprise (4)
- multimedia (1)
- online marketing (20)
- online presentations (2)
- Politics (1)
- SEO (5)
- Service Oriented Architecture (1)
- share screen (1)
- social networking (16)
- social software (6)
- travel less (1)
- Value Chain (1)
- video (3)
- web 2.0, mindshop (2)
- web conferencing (2)
- adobe (1)
- analytics, business intelligence, data, information, (1)
- Barack Obama (3)
- blogs (2)
- business (2)
- business catalyst (1)
- business improvement (5)
- business model (8)
- business models (10)
- business system (1)
- change management (1)
- clients (2)
- Cloud (2)
- Cloud computing (2)
- collectors (2)
- creators (3)
- credit crisis, (1)
- critics (2)
- culture (1)
- customer service (4)
- digital landscapes (1)
- Digital Media (3)
- ecommerce (2)
- e-commerce (2)
- elearning (1)
- emerging technology (4)
- enterprise web 2.0 tools (3)
- Facebook (4)
- film-making (1)
- Google (3)
- inactives (1)
- innovation (2)
- IT Matrix (1)
- joiners (2)
- learnhun, blackboard, (1)
- lovely charts (1)
- mind mapping (1)
- mobile (1)
- movies (1)
- office (1)
- online advertising (8)
- online backup (1)
- Online Business, Clicks and Mortar: (7)
- Online Collaboration (5)
- online storage (1)
- operating systems (1)
- photos (1)
- search engine optimisation (3)
- skype (1)
- SOA (1)
- social influence marketing (3)
- social media (7)
- social technographics ladder (5)
- socialnomics (2)
- Software As A Service (1)
- spectators (1)
- stockphotographs (1)
- Strategy (2)
- tech support (1)
- technology (2)
- technorati (2)
- the social technographics ladder (2)
- twitter (11)
- Twitter: A (6)
- usability (3)
- video (1)
- virtual meetings (1)
- web 2.0 (8)
- web forms (1)
- workflows, (1)
Comments
Post has no comments.